Research your concept, validate your idea, strategize, and set the wheels of progress in motion. GamePlan is our solution to help you successfully build the foundations of your dream company.
We follow a strict formula to help us understand the essential questions about your business. We use this information to design a brand architecture, digital strategy, and web technology that positions you to scale efficiently and effectively.
Brand Development
A world-class brand needs to communicate the right emotions to the right audience while maintaining consistency, authenticity, and individuality. We’ll take a holistic look at your brand, and we’ll help you create a persona that fit’s your market, product/s, and audience. Upon completion of your brand development, you’ll have a set of tools, including a logo and brand strategy, brand stationery, and a formal brand style guide.
Digital Strategy
With a concept as broad as marketing, it is essential to create a plan that de-risks the likelihood of failure. Your marketing strategy is a plan made up of tactics that aim to take your business from where it is now to where you want it to be. When the correct tactics are applied, you attract more prospects, convert more leads, and close more sales. We dive deep into your company and your market to produce a digital strategy that is relevant to your industry.
Timeless Technology
A quality website is more than an ‘about us’ and a ‘contact us’ page. It’s how you communicate in today’s digitally centric world. The user experience and user interface need to be intuitive and help the end-user engage, take action, and convert. When we design your technology, we start with analysis, research, and planning, followed by architecture, wireframing, and design. Our development process takes place on the best and latest website platforms. The result - you’ll have an award-winning website or web-based application, that is built to scale and ready to take on your digital marketing strategy.
At the beginning of the GamePlan process, our objective is to identify who you are. We move beyond your vision, mission, and product concept and seek to understand, in the most straightforward format, what your brand and concept mean to your target audience. We dive in headfirst, researching your industry, your competitors, and what they’re doing digitally and how we might be able to establish your unique offering. By the end of this phase, you’ll be in a stable position to deeply understand where your product and brand sit in the market.
Once we have identified market gaps and opportunities, we begin to explore and map out a brand and digital transformation strategy. If your concept involves building a web application, this will also be where we explore different ways the product can be made to solve identified problems. By the end of this phase, you’ll have a strategy, a tactical playbook, and a web or app prototype.
Now that you have an actionable plan in place, we work with you on your go-to-market strategy. Whether you choose to execute your digital strategy on your own or engage our services (like many other clients do); you'll have the tools and the confidence to propel your brand forward.
